SELECTED WORK & EXPERIENCE
Built, tested,
learned.
From building businesses to advising startups and working in finance. Each chapter has shaped how I think about strategy, growth, and creating lasting value.
KN Advisory
Independent Consultant
Strategy & growth advisory
Through KN Advisory, I act as an external consultant to startups, working with founders to clarify strategy, identify growth opportunities, and build the foundations for scale.
A practical perspective
I help founders assess business challenges, prioritise opportunities, and translate strategic goals into practical next steps. My focus is on connecting business analysis with the decisions that support sustainable growth.
BrandExpertsCA
Founder · Operations concluded
What it was
BrandExpertsCA was a digital marketing agency offering social media advertising, content creation, and social media management. It later focused on helping healthcare businesses communicate through personalized email campaigns and short-form social content.
Where it began
I founded BrandExpertsCA at 14 after seeing a gap in how essential health products reached people, particularly in remote areas. The idea was to use targeted social media advertising to help people discover and access those products.
What I did
As founder, I worked on outreach, bringing in clients, shaping campaigns, and coordinating delivery with a remote team. I also automated parts of the agency’s backend workflows while balancing the business with school.
How it grew
Securing the first clients was difficult. I sent more than 3,900 emails offering free consultations and services, used TikTok to build visibility, and worked with freelancers to support delivery. Persistence and hands-on execution helped the agency take shape.
The healthcare focus
The agency’s focus developed further into healthcare marketing, drawing on my earlier medical-document translation venture, Health Point. I became interested in helping healthcare providers communicate more effectively through email campaigns and social media.
What I take from it
Getting attention and earning trust are different challenges. Outreach created an opening; doing the work mattered after that. Building while at school also made the practical importance of clear responsibilities and repeatable workflows hard to ignore.
Results reflect the agency’s full operating life: 159 clients and 143M+ in cumulative campaign reach. Reach is cumulative across campaigns, not a count of unique people. More on the early story ↗
Work & coverage
Public-facing work from the agency, alongside coverage of the BrandExpertsCA story.
J. Safra Sarasin
Summer Internship Programme — Private Banking
A closer look at
private wealth.
The summer internship gave me exposure to private banking and the way professionals approach wealth management. Working through cases and learning alongside relationship managers and senior professionals helped me connect an interest in markets with the broader context of clients’ financial needs.
My learning covered a range of topics: